WHAT YOU DO
Maximize your metabolism via controlled dieting and periodic fasting cycles customized to your lifestyle.
HOW YOU FEEL
REJUVENATED: New levels of energy stimulate your mind as well as stem cell generation and support cellular maintenance.
Humans have known for a very long time that what we eat has a profound effect on our health. Hippocrates, the founder of Western medicine, encouraged people to “Let food be your medicine.” Two thousand years later, the French Physician Anthelme Brillat-Savarin insisted “Tell me what you eat and I will tell you what you are.” The result has been thousands of years of fad diets as humans have tried to manipulate their physiology by controlling what they eat. Long before The 4-Hour Body, Atkins and The Grapefruit Diet, Horace Fletcher commanded his followers to chew (or masticate) their food 100 times per minute. Fletcher came up with pithy catchphrases like "Nature will castigate those who don't masticate" and rebranded chewing his way as Fletcherizing. In Fletcher’s system, chewing became such a virtue that food should never be swallowed. Rather devotees should “Chew the food like pulp and drink that pulp. Do not swallow food.” If this sounds odd, that’s because it is. And yet, in his time, Fletcher and his methods had devotees such as Upton Sinclair, Henry James and John D. Rockefeller.
In his book Diet Cults, sports nutritionist Matt Fitzgerald lays out the endless litany of diet cults that have proliferated. Each diet cult has a particular emotional appeal and each diet cult claims to be backed by science. The 4-Hour Body appeals to people who want shortcuts. Atkins appeals to people who want to eat bacon. And Fletcherizing appealed to the Protestant Work Ethic and the desire to achieve virtue through hard work. Each of these diets claimed to be backed by science in order to legitimize themselves and make themselves credible to potential converts. In practice though, they usually gauge their effectiveness with the crudest of measures: weight. While weight can be a proxy for fitness, this single number often leaves a lot out. A person can weigh 300 pounds and be fat or a solid block of muscle. And women’s weight often changes significantly throughout their menstrual cycle based on how much water they are retaining. Rather than using crude proxies like weight, The Rewire Project in Santa Monica taps into the latest science to get much more precise indicators of what is going on in your body.
Your body’s metabolism is complicated but for the purposes of this explanation, we can examine two basic systems: the sugar-burning system and the fat-burning system. Our ancestors found it difficult to get sugars and so their systems mostly burned fat. It was precisely because sugar was so scarce that our bodies have evolved to crave it. As our technology has improved, we have been better able to meet those desires to our own detriment. For optimal health, we want to switch the body predominantly into fat burning. However, rather than measuring this with a bathroom scale, The Rewire Team looks directly at the metabolism using the Levl Breath Acetone which measures breath acetone to detect what is happening in the underlying metabolism. A breath measurement of 2 PPM or greater indicates an elevated state of fat metabolism that should correspond to a loss of at least 1/2 lb of body fat per week.
While many of The Rewire Protocols are designed to switch the body into fat-burning perhaps none is so powerful or so effective as intermittent fasting. By depriving the body of new easy calories from sugar, it is forced to switch into burning its own fat reserves. Having made that switch, it then continues to burn fat long after the fast. Of course, traditional fasts cut all food out meaning participants are literally starving themselves. This is hard to keep up and leads to a massive crash in productivity. Given that our clients are busy and need to keep their lives going, a full-on fast is often a poor fit for them. Fortunately, a team of scientists at the University of Southern California developed the Fasting-Mimicking Diet (or FMD). This diet reduces not only the number of calories taken in but also the types of calories taken in so that the body switches into ketosis (fat-burning). By repeating a series of cycles of FMD, your body’s palate and metabolism will recalibrate to ensure that the food you take in is what your body actually needs.