What Environment is Your Body Wired For?
Updated: Dec 6, 2018
Zebras don't get ulcers...
In his book Why Zebras Don’t Get Ulcers, Stanford primatologist and neuroendocrinologist Robert Sapolsky lays out how the same stress responses that helped our ancestors survive in the wild make us sick in the modern world. The difference lies in how often we were stressed. In the wild, animals are stressed for brief periods of time as they run from predators or compete with other animals for resources and mates. In modernity, we can spend the whole day stressed at work, come home and stress about picking up our kids in time and helping them with their homework and then sit down with our spouse to stress about money. Short-term stress helped our ancestors survive. Long-term stress makes modern humans sick.
In part because modern life can be so stressful, we spend much of our time trying to avoid stress and create feelings of comfort. We buy plush, reclining La-Z-Boys. We veg out by watching mindless entertainment. And we stuff ourselves with comfort food. In our desire for short-term fixes to our stress, we set ourselves up for long-term health problems. The environment of modern living sets us up for huge problems and then the environment we create at home sets up even more problems.
The Rewire Project helps you rewire your body by changing the environment around your tissues to force functional adaptation. While the exercise industry only focuses on muscle growth and aerobic fitness, The Rewire Project targets all the tissues of your body to create a healthier and more functional you. Biodensity uses pressure to build stronger bones. MAT targets your nervous system to ensure that the right muscles are recruited in every movement you make. And cryotherapy and ice baths use cold to switch on fat burning. At every turn, we assess how your body is responded and tailor every step in your process to help you get from where you are to where you need to be to handle the stresses and challenges of modern life with ease.